As interest in backyard poultry, wild bird feeding, and sustainable living continues to grow, Oberland Agriscience has launched Peak Beak, a premium nutrition brand for backyard poultry and wild birds.
Made with nutrient-rich black soldier fly larvae, Peak Beak products are designed to deliver meaningful nutrition, support natural feeding behaviors, and offer consumers a more sustainable choice for the birds they care about.
Pet Age recently spoke with Dr. Greg Wanger, founder and chief technology officer Oberland Agriscience, to learn more about Peak Beak and its products.
What differentiates Peak Beak from traditional bird treats?
Unlike traditional bird treats, at Peak Beak we don’t see treats as empty calories. Every Peak Beak product is designed to deliver real nutritional value while supporting the natural instincts and wellbeing of birds. Our treats are made with nutrient-rich black soldier fly larvae, which provide high-quality protein, healthy fats, and essential nutrients that birds naturally seek out. They are also naturally higher in calcium than traditional mealworm treats.
Add in our commitment to transparency and sustainability. Peak Beak products are produced in North America using responsibly sourced ingredients, with full traceability from production to shelf. For today’s chicken keepers and bird watchers, that means they can feel good knowing they’re providing a nutritious treat while also supporting a more sustainable food system.
How does sustainability play a role in Peak Beak and Peak Beak Wild?
Sustainability isn’t an afterthought or “greenwashing” term for us. It’s built into the product from the start. BSFL naturally upcycle pre-consumer by-products that would otherwise go to waste. The larvae transform those food materials into premium nutrition for birds, helping reduce waste while creating a high-quality treat.
All Peak Beak products are produced in North American with a strong focus on traceability and quality. Peak Beak and Peak Beak Wild allow bird lovers to support the health of their birds while making a choice that’s better for the planet.
How is the relationship people have with their backyard flocks changing the poultry category at retail?
Backyard chickens have become much more than livestock for many households. They’re increasingly viewed as pets and part of the family, which is changing what consumers expect from the poultry category. We’re seeing growing demand for premium nutrition, enrichment, and wellness-focused products made with high-quality ingredients and a strong sustainability story. That shift is creating new opportunities for retailers to move beyond basic feed and offer products that support healthier, happier flocks.
Why should retailers carry Peak Beak products in their store?
There are 11 million households in the U.S. that have backyard chickens. Around Peak Beak sits at the intersection of several consumer trends that continue to drive growth in the category. Backyard flock owners are increasingly looking for premium nutrition, natural ingredients, sustainability, and products that support the overall wellbeing of their birds. Peak Beak delivers on all those expectations with a differentiated product that’s rooted in both science and sustainability. For retailers, that means an opportunity to attract engaged bird owners, encourage repeat purchases, and offer a product that aligns with what today’s consumers value most.
We also support our retail partners with merchandising materials, marketing assets, and responsive service to help them succeed. We know that education is critical when you’re introducing something new to consumers. We make it easy for retailers to communicate the Peak Beak story at shelf. From clear, benefit-focused packaging and QR codes to displays, training materials, and marketing support, we provide the tools retailers need to help consumers understand the nutritional and sustainability advantages of our products. When shoppers can quickly see the value, everyone benefits.
